By [Your Name], Automotive Analyst
1. Introduction to JETOUR: A Visionary Brand
JETOUR , a subsidiary of Chery Holding Group, has emerged as a trailblazer in the automotive industry since its inception in 2018. Focused on the “Travel+” concept, the brand caters to modern consumers seeking adventure, comfort, and cutting-edge technology. Below, we explore JETOUR’s core strengths across design, performance, safety, and innovation.
2. Design Philosophy: Bold Aesthetics Meets Functionality
2.1 Exterior Design
JETOUR vehicles are instantly recognizable due to their striking visual identity:
- Front Fascia: Features the iconic “JETOUR” logo embedded in a hexagonal grille with black square accents, flanked by LED matrix headlights and auxiliary lighting .
- Side Profile: Rugged, angular lines with blackened wheel arches, side steps, and customizable alloy wheels (16–20 inches) .
- Rear Design: Includes a spare tire-mounted tailgate (adventure models) and vertical LED taillights for a minimalist yet robust appeal .
2.2 Interior Ergonomics
JETOUR prioritizes driver-centric layouts and premium materials:
- Cockpit Design: T-shaped dashboard with a 10.25-inch digital instrument cluster and 15.6-inch central touchscreen powered by a Qualcomm Snapdragon 8155 chip .
- Seating Flexibility: Configurations range from 5-seat to 7-seat layouts, with electric-adjustable driver seats and fold-flat third-row options for cargo versatility .
Table 1: Design Highlights Across Key Models
Model | Exterior Signature Features | Interior Tech & Comfort |
---|---|---|
Traveler | Spare tire carrier, XWD 4×4 system | 10.25″ LCD + 15.6″ touchscreen, leather upholstery |
X90 Pro | Starry Sky panoramic sunroof | 12.3″ smart dashboard, 6-seat layout |
Dashing SUV | Dynamic grille with LED DRLs | Sport-style steering wheel, ambient lighting |

3. Performance Excellence: Powertrain and Dynamics
3.1 Engine Options
JETOUR offers a versatile range of powertrains:
- 1.5T Turbo: 156 HP, 230 Nm torque (ideal for urban commuting).
- 2.0TGDI: 254 HP, 390 Nm torque (optimized for off-road and towing).
- Hybrid (PHEV): Combines fuel efficiency with instant torque .
3.2 Transmission and Drivetrain
- 7DCT/8AT Transmissions: Smooth gear shifts and adaptive driving modes (Eco, Sport, Snow).
- XWD 4×4 System: Automatically distributes torque across axles for enhanced traction on rough terrain .
Table 2: Performance Specifications
Model | Engine | Power (HP) | Torque (Nm) | Transmission | Drivetrain |
---|---|---|---|---|---|
Traveler 2.0T | 2.0TGDI | 254 | 390 | 8AT | XWD 4×4 |
X70 PLUS | 1.6TGDI | 197 | 290 | 7DCT | FWD |
Dashing i-DM | 1.5T PHEV | 326 | 565 | 3-speed DHT | e-AWD |
4. Safety Innovations: Built for Reliability
4.1 Structural Integrity
- Submarine-Grade Body: High-strength steel accounts for 75% of the chassis, achieving a torsional rigidity of 31,000 Nm/degree .
- Crash Protection: Multi-directional impact absorption zones and reinforced pillars.
4.2 Advanced Driver Assistance Systems (ADAS)
- Level 2+ Autonomy: Adaptive cruise control, lane-keeping assist, and automated parking.
- 360° Camera System: Provides a bird’s-eye view for off-road navigation .
Table 3: Safety Features Comparison
Feature | Traveler | X90 Pro | Dashing SUV |
---|---|---|---|
High-Strength Steel % | 75% | 68% | 72% |
Airbags | 6 | 8 | 6 |
ADAS Suite | Standard | Premium | Standard |
5. Smart Technology: Connectivity and User Experience
5.1 Infotainment Ecosystem
- AI Voice Assistant: Supports natural-language commands for navigation, climate, and entertainment.
- OTA Updates: Enables remote software upgrades for maps, UI, and performance .
5.2 Travel+ Ecosystem
JETOUR integrates travel-centric services:
- Customized Routes: Preloaded trails for camping, hiking, and photography.
- Eco-Partner Network: Discounts at affiliated hotels and charging stations .
Table 4: Tech Offerings by Model
Model | Infotainment Screen | AI Assistant | OTA Updates | Travel+ Services |
---|---|---|---|---|
Traveler | 15.6″ | Yes | Yes | Yes |
X90 Pro | 12.3″ | Yes | Yes | Limited |
Dashing SUV | 14.8″ | Yes | Yes | Yes |

6. Sustainability and Future Roadmap
6.1 Electrification Strategy
JETOUR plans to launch 8 new energy vehicles (NEVs) by 2025, including:
- BEVs: Long-range models with 600+ km (CLTC) per charge.
- PHEVs: Combining 100 km EV range with hybrid efficiency .
6.2 Global Expansion
With a presence in Indonesia and the Middle East, JETOUR aims to penetrate European markets by 2026, focusing on compact SUVs and crossovers .
7. Competitive Edge: Why Choose JETOUR?
- Value-for-Money: Premium features at 20–30% lower prices than rivals like Haval or Volkswagen.
- Customization: Over 10 exterior colors and modular accessories (roof racks, snorkels).
- Warranty: 10-year/1,000,000-km powertrain coverage .
8. Conclusion
JETOUR redefines automotive excellence by merging rugged capability with intelligent design, making it ideal for both urban adventurers and off-road enthusiasts. With relentless R&D and a customer-centric approach, the brand is poised to lead the next generation of mobility.